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The Power of Prospecting

July 15, 2025 9:00 AM - 11:00 AM (EDT)

Description

Success in real estate hinges on the ability to consistently generate and nurture leads. This course provides real estate professionals with the essential strategies, tools, and techniques to build a strong client pipeline. Students will explore various prospecting methods, including cold calling, door knocking, networking, online marketing, and leveraging social media.

Through hands-on exercises, case studies, and real-world applications, participants will develop a personalized prospecting plan tailored to their market and business goals. Whether you are new to the industry or looking to refine your approach, this course will equip you with the skills needed to attract, engage, and convert potential clients into lifelong customers.

By the end of this course, participants will be able to:

  • Set and Achieve Sales, Leads, and Contact Goals: Develop clear, measurable goals for lead generation and client conversion, ensuring consistent business growth.
  • Enhance Focus to Maximize Efficiency: Implement strategies to eliminate distractions, improve time management, and maintain a results-driven mindset.
  • Build and Utilize a CRM Effectively: Organize and manage client relationships using a Customer Relationship Management (CRM) system to track leads, follow-ups, and transactions.
  • Optimize Scheduling for Profitability: Structure daily and weekly schedules to prioritize high-value, revenue-generating activities.
  • Master Dialogue to Increase Referrals: Learn and practice effective scripts and conversational techniques to build relationships and encourage client referrals.
  • Generate More Leads: Apply proven prospecting methods, including online and offline strategies, to consistently attract new clients.
  • Develop a Daily Action Plan: Create a structured daily routine that incorporates prospecting, client outreach, and follow-up to maintain momentum and productivity.

Instructor: Nancy Zambell

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Contact Information

Name: Lauri Figueroa
Email: lauri@etnrealtors.com
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